And not only your logo, but also your website, brochure, business cards, and marketing materials. Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business. Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business. White/Silver: purity, truthfulness, faith, contemporary, refined, wealth Black : seriousness, distinctiveness, boldness, power, sophistication Blue : authority, dignity, security, faithfulness, heritage, trust Brown / Gold : history, utility, earthiness, richness, tradition, conservative Gray / Silver : somberness, authority, practicality, corporate mentality Green : tranquility, health, freshness, stability, appetite Orange : fun, cheeriness, warm exuberance, ap...
Entrepreneurs embark on costly business ventures without first looking into the form of business that would be most suitable for them given their business experience and financial capability. Deciding on what legal form your venture is going to take will spell the difference when you experience difficulty in your business later on. A businessman can choose from different business forms including sole or single proprietorship, partnership, or a corporation. Each of these legal forms has its advantages and disadvantages and a businessman should be well aware of their implications on his business venture. The sole proprietorship is the easiest business venture to put up because you only have yourself to disagree with. This means you can go ahead with whatever plans you have and you can implement them anytime. It means that when your venture succeeds then you will reap all the financial rewards of your business. The sad fact is that this can also be a disadvantage since it can also m...